Hansen's Florist

Hansen’s Florist is a family-owned shop in Seattle with roots dating back to 1945. They take pride in a long tradition of beautifying the community with fresh flowers for every occasion.

The new visual identity was designed to honor that legacy while making the brand feel current and inviting to a younger audience.

Heritage and modernity come together through vintage-inspired textures, materials, and typography, paired with a clean visual style and a thoughtfully tailored color palette.