Psychedelic Style Meets Local Charm
What began as a bold postcard—a hand-drawn figure, smoke curling into the words “Walla Walla” in looping, psychedelic letters—soon defined a new visual voice for the brand.
Vivid colors, layered textures, and a touch of surreal charm translated into eye-catching billboards and the personality-filled “Hi, Friend” campaign. Original characters helped define the brand’s world and strengthen its identity.
Promotional handouts and bold merch carried that look into the community, weaving it into the fabric of local life.
